One in eight US households have a car and a motorcycle or ATV parked in the garage.  Until now, these multi-vehicle owners needed at least two types of jacks: one to raise their car and a different type to raise their motorcycle or ATV.  The new Powerbuilt® Triple Lift Jack provides a money and space-saving lifting solution, easily lifting cars, trucks, motorcycles, ATVs and more.

Long Beach, CA. June 1, 2010 – Over 13,800,000 US households has a car or truck and a motorcycle or ATV parked in the garage.  Until now, multi-vehicle owners doing their own maintenance have been forced to purchase at least two pricey pieces of lift equipment: a standard floor jack for their car or truck, and a specially designed jack to raise their bike or ATV.   Add in the expense of Jack Stands to support a raised vehicle, and the cost of all this lift equipment can easily exceed $250.
The new Powerbuilt® Triple Lift jack slashes the expense and hassle of purchasing, maintaining and storing multiple jacks and jackstands.   It is the one jack that easily lifts almost anything with wheels, and works on vehicle transmissions and differentials too.

The secret to the Triple Lift is the patented design that features both a removable lift saddle and padded lift rails.  This flexible design allows the Triple Lift to adapt to multiple types of vehicle frames.   A locking safety bar holds the jack in place once the vehicle is raised, which eliminates the hassle of supporting a lifted vehicle with jack stands.

The Powerbuilt Triple Lift offers a lifting capacity of 4,000 pounds, and meets or exceeds ANSI standards.  Suggested retail for the Powerbuilt® Triple Lift Jack is $129.99

For more information, visit www.alltradetools.com

Summer is here, and so is the new Alltrade Sales Newsletter, featuring:

• Updates on new products
• Links to sell sheets
• Company news

We’ll keep it short but sweet. Feedback and suggestions welcome!

To win in the dirt-roosting, fender-banging, tire-shredding arena of short course off road truck racing, the only loose nut better be the one behind the wheel. That’s why the truck fabricators and technicians at Premiere Motorsports Group rely on Powerbuilt tools and equipment to prep their race vehicles to perfection.

Powerbuilt is now the Official Tool & Equipment Brand of Hart & Huntington Race Team! We’re accelerating brand awareness via one of the hottest new motor sports – stadium style off-road truck racing!

Team drivers like X-games legend Carey Hart go toe-to-toe with other racers in the Lucas Oil Off-Road Racing Series – eight hard charging, dirt roosting, fender banging short course race events in the Western US.

Consumers are gobbling up the race action, with average attendance of 25,000 at each race, and almost 50 hours of national televised coverage:

• CBS Sports – 8 hours of coverage
• SPEED Channel – 30 hours of coverage
• Versus – 10 hours of coverage

Fan demographics align perfectly with automotive retail customers too: predominately males aged 19-39 with blue-collar occupations.

All-in-all it’s a winning combination –quality tools, fast drivers, and rabid fans. Make sure your customers know that the Powerbuilt brand is on the fast-track to growth.

Check out this video from the 2010 season opener!

PMG LOORRS Round 1-2 Las Vegas from mic action on Vimeo.

Here is a sell sheet outlining the sponsorship and the race program.

New Product Spotlight
Powerbuilt Digital Torque Adapter

Only a tool that is truly new and useful will get featured in Popular Mechanics magazine.
It’s a good thing when it happens, though, as each month over 8.8 million people read the magazine.

Fortunately for you and your customers, Alltrade offers the ½ Inch Drive Powerbuilt Digital Torque Adapter, a unique and exclusive product that was featured in the February 2010 issue of Popular Mechanics. Since then we have received hundreds of inquiries from consumers wanting to buy the product.

To date it is available in only a handful of Alltrade accounts – which means big upside opportunity on a great item! To help round out the offering, Alltrade has produced a 3/8 inch drive version, and there’s a ¼ inch drive version in the works as well.

Here are some materials to aid your sales efforts:

• Popular Mechanics Article
• Sell Sheet
• Price Sheet
• Alltrade Portable Generator Program
• Powerbuilt® Triple Lift™ Floor Jack

Alltrade Tool Tip

Alltrade offers the best installer kit program in the industry.   Over 70 automotive tool kits are available, each packaged in a neat storage case and complete with detailed usage instructions and photos.   Your customers can sell or rent these kits to generate additional revenue from hard parts sales.  Counter mats and other POP materials are available too.   Contact your Alltrade customer service rep or sales manager for more information about this great program!

Also, at the left is a good set of electrical pliers, electrical tape, and a wide selection of terminal ends and connectors. At the right is a selection of metric box-and-open-end wenches sized from 6 to 16mm. Also, at right is a multiple purpose driver with a 10-tip bit set, including carious sizes of flat blade, Phillips head, and hex drivers.

Down the center section from the top is a spark plug gaping tool, battery terminal cleaner, and English and metric Allen wenches. Sockets include 4 mm to 18 mm and 5/32 to 13/16. All in all, for it’s size and weight, we think all Trade’s 122 piece auto Maintenance Tool kit (PN 835101) is very comprehensive for a travel kit and a great value.

Modified Mustangs and Fords Magazine, featuring an Alltrade 22 Piece Automotive Tool Set